I used to design sales proposals, a lot of them. And while most of them used a standard template, this one called for something more. The client we were pursuing was in the travel business. Thus, I opted to leverage a destinations theme. Each cover and divider page had a different destination.
I played up the colors of each destination image to bring out their individual characteristics. The crystallized filter applied to each page is also a play upon the client’s name. This effect also brings a sense of movement to the image, though I must admit this was a fortunate happenstance.
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